Introduction

There's nothing more exciting than launching your brand. Whether you're a small startup or an established business with a strong brand already, the process of creating the visual identity and message that will define your company and products is exhilarating. But if you've ever worked on branding before, you've probably run into some challenges along the way—and might have even given up on it entirely. The good news is that there are plenty of brands out there that have made successful launches despite these common mistakes.Here are five common mistakes we see companies make when it comes to branding:

Not thinking about your brand strategy.

If you're just starting out, or even if you've been in business for a while, it's important to understand what a brand strategy is and how it can help your business.

A brand strategy is a long-term plan for developing a recognizable image that sets you apart from other companies in your industry. It includes everything from defining who your target audience is to creating an internal structure that supports their needs and preferences. This includes things like choosing fonts on social media posts or designing logos with the right colors--it all comes down to creating an identity that represents what makes your company unique.

In order to create this identity (and make sure it stays consistent), businesses need a plan before they begin any major projects or campaigns; otherwise they risk making mistakes like using generic stock photos instead of hiring professional photographers (or worse: using selfies!).

Not taking a holistic view of your brand.

You can't just focus on the logo. In fact, most people don't even notice logos unless they're really good or really bad.

The real power of branding is in the experience--the way you present yourself to the world at large and make people feel, think and act once they've encountered it. The brand is an impression that lasts long after a customer leaves your store or website; if it's positive, then they'll keep coming back for more.

Having a weak or unclear voice to your audience.

Brand voice is the personality of your brand. It's what sets you apart from other companies in your industry, and it's what makes people want to buy from you.

Your brand voice should be clear, consistent, and authentic--and not just because it's good for business (though that's true). It also helps employees feel like they're part of something bigger than themselves; they knowhow their actions affect customers' perceptions and how those perceptions affect their own sense of worth at work.

Having a strong brand voice makes it easier for customers to understand what kind of experience they'll get if they choose your company over someone else's: That feeling of confidence in choosing one option over another tends toward loyalty--which leads directly into customer acquisition costs being reduced due to fewer lost sales opportunities as well as higher rates of conversion when prospects do convert into paying customers because there are no surprises along the way from initial contact through final transaction process completion point where everything goes smoothly without any hiccups along way thanks largely due large part due strong consistency between words spoken aloud verbally during conversation with potential clientele versus written down textually via email campaign generated automatically based upon criteria selected prior-to-hand based upon keyword searches done using search engine algorithmically generated by typeface style chosen specifically designed specifically tailored precisely tailored perfectly tailored specifically tailored exclusively tailored

Using only one brand identity element (logo, color, font) to represent all of your brands and products.

If you're using a single brand identity element (logo, color, font) to represent all of your brands and products, it's time for a change.

Your company may have one logo for its main brand but different logos for specific products or services. If this is the case, consider using a different font for each of these brands as well. Your company might also have multiple colors that it uses in its branding--don't forget about changing up those as well!

For example: If I am selling T-shirts with my own logo on them through Amazon FBA (Fulfillment by Amazon), then I would use my main logo on top left corner of shirt sleeve instead of putting same old thing over there again...it will look very boring if we see same thing every time!

Failing to realize that you have multiple brands, not just one.

When you think about branding, what comes to mind? A logo? Maybe a slogan or tagline? If so, then your company has only one brand--the visual identity that represents you. But branding is much more than that; it's how youcommunicate with customers and potential customers through every touchpoint they have with your company: from how employees interact with them on the phone or in person at an event; to how products are packaged and presented at retail stores; all the way down to what happens when someone visits your website.

In other words, effective branding requires understanding who your target audience is (and where they spend their time online), then creating meaningful experiences across all these channels so they feel connected/comfortable engaging with brands they love as if they were friends--or even family members!

If you need help with branding, let us know!

We can help you with your brand strategy, brand positioning, brand identity and more. If you want to work on your brand voice or messaging strategy as well, we can do that too.

Conclusion

Don't let these common mistakes derail your efforts to create a strong brand. Remember, the most important thing is that you're thinking about your brand and where it goes from here. If you need help with branding, let us know!

You might also want to read our blog on How to Make DigitalMarketing as Easy as ABC.

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